But now as companies learn that the average Indian consumer is growing more discerning and sophisticated, they are resorting to cheap marketing ploys under the pretext of being internationally acclaimed. Etios, 2nd gen Figo, Brio/Amaze/Mobilio, Sail/Sail U-VA). That is what you can get away with in a developing market.Īt first, it was at least somewhat plausible for manufacturers to launch products 'specifically designed for India' or developing markets in general, because at least these products weren't trying to masquerade as something more robust or sophisticated (eg. Other than folks out here, who really cares about the underlying platform it is built on. Why can't you give us the real deal? To me, this so called "Captur" has a design that will draw customers to it even if they admit it to being a Duster platform underneath. I do not understand why Renault India had to pull off something like this. The two cars that bring in the dough are still doing fairly well even after knowing that they fail miserably in critical safety tests. Renault seems to have got away with it quite well too. When has Renault India taken safety seriously in our market? Except for the Fluence, none of their cars meet global standards from a safety stand point. They seem to have taken the body off a Captur and fixed it on to a chassis that is outdated. Looks identical to the one sold in the UK. To be honest, I did not know the Captur we are going to get is different to what is sold in developed countries. I can't find the ad now but I remember Renault India used to have print ads of the F1 cars and then say their road cars get the same technology. Renault has copied the European Captur's looks and interiors.Do you think the average Joe cares that its built on the older Clio platform and not the new one.They just want a car that drives competently,has light controls and has plenty of features for them to post on Instagram.I feel the days of the enthusiast is numbered and with the advent of Electric cars and automation systems the car Industry will go the way consumer electronics are today. However the moot point is that today a car for most people are like Consumer Goods.Just a bit more expensive.How many common people consider the Engine output,the torque curve or suspension or the handling balance? A minuscule minority at best.What does the average consumer seek in a new car? Looks,interiors,Mileage and features.Safety what is that? If we buy cars like this it's what we will get.A safe and solid car like a Volkswagen has no chance in hell against tin can Maruti Suzuki's if we perceive safety as the last priority in our country. I am in way suggesting what Renault has done here is right by any stretch of the imagination.Its despicable and not the right thing to do.I do remember the AMG GTR Green Hell being touted as their car in Nissan's social media.All I can say is that a bunch of morons are in charge of Renault Nissan Marketing Department. PQ35 or MQB?,you think the average Joe cares? Building a car on a older platform as long as its reasonably competent and cheap is nothing wrong. Disgraceful in a way,absolutely but I sort of get what Renault thinks.Nobody cares which platform the car is built on except the enthusiasts.
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